Furniture companies in India: makers, dealers and BIS rules
Where India's furniture makers, showrooms and office furniture firms are in Starleads' data, the IS 17631-17636 rules, how to shortlist a manufacturer and how to sell to dealers within TRAI's rules.
By Kavita Khatri · Published · 18 min read
In this article · 9 sections
- The quick answer
- What a "furniture company" is in India
- Furniture companies in India by state and city
- By state
- By kind of furniture business
- Lists that sit next to furniture
- The BIS rules for furniture: what the quality control order covers
- GST on furniture after September 2025
- How to find and check a furniture manufacturer, step by step
- Selling to furniture companies and dealers
- A calling plan for furniture dealers
- The rules for calls, SMS and WhatsApp
- Where Starleads' furniture data falls short
- Questions people ask
- Which are the biggest furniture companies in India?
- How many furniture shops are there in India?
- Which city is famous for furniture in India?
- Is the ISI mark mandatory for furniture in India?
- What is the GST rate on furniture?
- How can I get a list of furniture dealers with mobile numbers?
- How do I find a furniture manufacturer for my brand or shop?
The quick answer
No government office publishes a list of furniture companies in India with phone numbers and emails. The Bureau of Indian Standards (BIS) licenses makers of chairs, tables, storage units and beds under the Furniture (Quality Control) Order, and the GST and MCA registers confirm that a firm exists, but none of them is a contact directory. Starleads' Furniture & Home Furnishing list for India had 90,859 businesses on 30 October 2026, in 608 cities across 34 states: furniture showrooms and dealers, wooden and steel furniture makers, office furniture firms, and sofa, mattress, carpet and bedding stores. 81% of them have a mobile number and 18% an email. The all-India file is ₹1,999 plus 18% GST, state and city lists are ₹499, and you can download 60 rows free first.
This guide is for two kinds of readers. Some want to buy from furniture companies: a hotel or office fitting out a building, a retailer looking for a manufacturer, an exporter looking for a supplier. Others want to sell to them: plywood, hardware, foam and fabric suppliers, machinery dealers, transporters and software firms. It covers what "furniture company" means in practice, where the businesses are according to Starleads' counts, the BIS rules that now apply to five kinds of furniture, the GST change for bamboo and cane furniture, how to shortlist a supplier step by step, how to sell to the trade within TRAI's rules, and where Starleads' data falls short.
What a "furniture company" is in India
When people search for furniture companies in India they usually have one of five kinds of business in mind, and each is found and approached differently. A few large brands make and sell under their own name, many mid-sized factories make for others, and a great many shops sell what others make. Decide which you need before you collect a single number.
| Type | What they do | Who deals with them | Where to find them in Starleads' data |
|---|---|---|---|
| Furniture manufacturers | Factories and workshops making wooden, steel, glass or upholstered furniture, often also on job work for brands and retailers | Retailers, hotels, builders, exporters; sellers of boards, hardware, foam, fabric and machines | The "Furniture – Wooden" (6,430), "Furniture – Steel" (3,809) and "Furniture – Glass" (1,471) categories |
| Showrooms and multi-brand stores | Shops selling sofas, beds, dining sets and wardrobes to households, from many makers | Manufacturers looking for dealers, finance and delivery firms | "Furniture Stores – Multi Range" (35,800), the biggest category |
| Office furniture firms | Makers and dealers of workstations, office chairs, storage and conference tables, often doing turnkey office fit-outs | Companies, co-working operators, interior contractors, government buyers | "Office Furniture – Multi Range" (3,121) |
| Home furnishing, mattress and carpet stores | Shops selling mattresses, bedding, curtains, carpets and rugs | Mattress and textile brands, carpet weavers | "Home Furnishing Stores" (5,403), "Mattresses" (3,229), "Carpets" (2,541), plus the separate mattress and curtain lists |
| Furniture exporters | Firms shipping furniture abroad, often wooden or handicraft furniture | Foreign buyers, freight forwarders, packaging firms | The office furniture exporters list (317) and the handicraft exporters in the Exporters list |
The counts are categories within the 90,859-row all-India list, as shown on its page on 30 October 2026. The rest carry smaller labels such as "Sofa Sets" (2,670), "Furniture Dealers" (1,965), "Bedding" (1,779) and "Home Furnishings" (1,035), or no category at all (see the last section). The figures in this guide are counts of contacts in Starleads' data, not an official census of India's furniture trade.
The line between maker and seller is blurred. Many showrooms have a workshop at the back, many factories run a retail counter, and many firms that call themselves manufacturers are traders who get furniture made elsewhere. A factory visit, the GST registration's "nature of business" and the address on the BIS licence (for the products the BIS order covers) tell you which one you are dealing with.
Furniture companies in India by state and city
Starleads' furniture list shows where the trade is, at least as far as businesses that list themselves in directories go. The three biggest states hold 41% of the rows; the other 31 share the rest.
| State | Furniture & home furnishing businesses | Biggest cities in the state list | Biggest categories |
|---|---|---|---|
| Maharashtra | 19,094 | Mumbai 13,542; Pune 3,063; Thane 920; Nagpur 401 | In Mumbai: Furniture Stores – Multi Range 2,018, Furniture Dealers 1,752, Curtains & Blinds Dealers 968 |
| Tamil Nadu | 9,139 | Chennai 5,314; Coimbatore 1,136 | Not broken out here; see the state page |
| Karnataka | 8,857 | Bengaluru 7,030 | Karnataka also has the most office furniture rows (406) |
| Delhi | 7,404 | Delhi 6,080; New Delhi 1,094 | Multi Range 1,926, Wooden 711, Home Furnishing Stores 644 |
| Rajasthan | 6,862 | Jaipur 3,705; Jodhpur 740; Udaipur 515; Kota 348 | Multi Range 1,962, Wooden 867, Home Furnishing Stores 524 |
| Gujarat | 6,590 | Ahmedabad 3,121; Surat 1,063; Vadodara 1,043; Rajkot 532 | Multi Range 3,009, Steel 478, Wooden 430 |
| Uttar Pradesh | 5,699 | Noida 845; Ghaziabad 795; Lucknow 658; Meerut 527; Kanpur 409; Agra 394; Bhadohi 364 | Multi Range 2,101, Wooden 755, Carpets 437 |
| Telangana | 5,499 | Hyderabad 4,581 | See the state page |
| West Bengal | 5,051 | Kolkata 3,527 | See the state page |
| Kerala | 3,532 | Kochi 1,014; Kozhikode 423; Thiruvananthapuram 319; Thrissur 272 | Multi Range 2,187, Home Furnishing Stores 225, Wooden 191 |
Counts are from the all-India, state and city list pages on 30 October 2026. What they show:
- Mumbai is the biggest furniture list in Starleads' data, with 13,542 rows, the largest of the 51 cities that have a furniture list and 71% of Maharashtra's. Where a locality is given, most are in Andheri East (465), Andheri West (377) and Malad West (299), then Kandivali East, Goregaon West and Jogeshwari West: the western suburbs, not the old city.
- Wooden furniture is a North Indian story in the data. The Furniture – Wooden category (6,430 rows, 89% with a mobile number) is biggest in Rajasthan (867), Uttar Pradesh (755) and Delhi (711), and its top cities are Delhi, Kolkata and Jaipur. In Rajasthan and Uttar Pradesh, "Wooden" is the second-biggest category; in Gujarat, steel furniture (478) is ahead of wooden (430).
- Office furniture follows offices. The Office Furniture – Multi Range list (3,121) is biggest in Karnataka (406), Gujarat (382) and Maharashtra (363), and its top cities are Bengaluru, Delhi and Mumbai.
- Category labels differ by city. 1,752 of the 1,965 "Furniture Dealers" rows in India are in Mumbai alone. That is a quirk of how the source directories label businesses, not proof that Mumbai has most of India's dealers. Filter on several labels, not one.
- Uttar Pradesh is more than the NCR. After Noida and Ghaziabad come Lucknow, Meerut, Kanpur, Agra and Bhadohi, and carpets (437) are the state's third-biggest category, ahead of home furnishing stores.
- The North-East and the hill states are thin. Odisha has 455 rows, Assam 361, Uttarakhand 255 and Himachal Pradesh 200, and the smaller north-eastern states have fewer than 20 each. For those markets a directory list will not get you far; distributors in the nearest big city will.
Live today: the Furniture & Home Furnishing in India list has 90,859 businesses in 608 cities, 81% of them with a mobile number and 18% with an email address. The biggest city lists:
- Mumbai 13,542 contacts · 18% email · 87% mobile ₹499
- Bengaluru 7,030 contacts · 17% email · 91% mobile ₹499
- Chennai 5,314 contacts · 11% email · 82% mobile ₹499
- Hyderabad 4,581 contacts · 14% email · 81% mobile ₹499
- Jaipur 3,705 contacts · 23% email · 86% mobile ₹499
- Kolkata 3,527 contacts · 11% email · 74% mobile ₹499
- Ahmedabad 3,121 contacts · 14% email · 78% mobile ₹499
- Pune 3,063 contacts · 23% email · 85% mobile ₹499
- Coimbatore 1,136 contacts · 15% email · 83% mobile ₹499
- New Delhi 1,094 contacts · 85% email · 14% mobile ₹499
- Gurugram 1,065 contacts · 23% email · 77% mobile ₹499
- Surat 1,063 contacts · 18% email · 80% mobile ₹499
By state
- Maharashtra 19,094 contacts · 19% email · 85% mobile ₹499
- Tamil Nadu 9,139 contacts · 14% email · 79% mobile ₹499
- Karnataka 8,857 contacts · 16% email · 90% mobile ₹499
- Delhi 7,404 contacts · 31% email · 72% mobile ₹499
- Rajasthan 6,862 contacts · 22% email · 83% mobile ₹499
- Gujarat 6,590 contacts · 16% email · 78% mobile ₹499
By kind of furniture business
- Furniture Stores – Multi Range 35,800 contacts · 12% email · 83% mobile ₹499
- Furniture – Wooden 6,430 contacts · 11% email · 89% mobile ₹499
- Home Furnishing Stores 5,403 contacts · 15% email · 71% mobile ₹499
- Furniture – Steel 3,809 contacts · 8% email · 82% mobile ₹499
- Mattresses 3,229 contacts · 12% email · 81% mobile ₹499
- Office Furniture – Multi Range 3,121 contacts · 21% email · 84% mobile ₹499
- Sofa Sets 2,670 contacts · 5% email · 94% mobile ₹499
- Carpets 2,541 contacts · 25% email · 70% mobile ₹499
- Furniture Dealers 1,965 contacts · 13% email · 96% mobile ₹499
- Bedding 1,779 contacts · 3% email · 88% mobile ₹499
- Furniture – Glass 1,471 contacts · 9% email · 84% mobile ₹499
- Home Furnishings 1,035 contacts · 59% email · 54% mobile ₹499
Lists that sit next to furniture
Mattress, curtain and plywood businesses and the designers who specify furniture are in lists of their own:
- Mattress & Bedding Stores 9,349 contacts · 21% email · 83% mobile ₹499
- Curtains, Blinds & Home Decor Stores 10,607 contacts · 36% email · 88% mobile ₹1,999
- Plywood & Laminate Dealers 12,188 contacts · 34% email · 89% mobile ₹1,999
- Architects & Interior Designers 60,750 contacts · 53% email · 90% mobile ₹1,999
The neighbouring lists, as counted on 30 October 2026: Mattress & Bedding Stores 9,349 (Mumbai 1,761, Bengaluru 751, Kolkata 734); Curtains, Blinds & Home Decor Stores 10,607; Plywood & Laminate Dealers 12,188; and Architects & Interior Designers 60,750, of which 19,901 are in Mumbai. One business can appear in more than one list.
The BIS rules for furniture: what the quality control order covers
Since February 2026, furniture is no longer only a matter of taste and price. The Department for Promotion of Industry and Internal Trade issued the Furniture (Quality Control) Order, 2025 under section 16 of the BIS Act, 2016, published as S.O. 801(E) on 13 February 2025. The order's text (we read it as reproduced on LegitQuest on 30 October 2026) says it comes into force "on the expiry of twelve month from the date of publication", and requires these goods to carry the BIS Standard Mark under a licence:
| Indian Standard | Covers | Typical buyers who should ask for the ISI mark |
|---|---|---|
| IS 17631:2022 | Work chairs | Offices, co-working spaces, call centres |
| IS 17632:2022 | General purpose chairs and stools | Restaurants, schools, hospitals, retail |
| IS 17633:2022 | Tables and desks | Offices, schools, homes |
| IS 17634:2022 | Storage units | Offices, homes, hotels |
| IS 17635:2022 | Beds | Hotels, hostels, hospitals, homes |
| IS 17636:2022 | Bunk beds | Hostels, schools, labour housing |
The original order also carves out:
- Exports: it does not apply to goods made in India for export.
- Micro and small enterprises: they were exempt for eighteen months from publication, that is until August 2026.
- The smallest makers: Udyam-registered manufacturers with plant and machinery of up to ₹25 lakh and turnover of up to ₹2 crore in the previous year, certified by a chartered accountant, are exempt.
The order has been amended since. The Furniture (Quality Control) Amendment Order, 2026 (S.O. 774(E) of 12 February 2026, published on the BIS website; read on 30 October 2026) added three provisos. Manufacturers that are BIS-certified, or have applied, may import up to 200 pieces a year for research and development, which must be scrapped, not sold. The same manufacturers may sell declared stock made or imported before the order took effect for up to twelve months, on a self-declaration to BIS. And furniture makers may import non-BIS-marked goods or components for furniture they export, on a self-declaration and undertaking to the Central Government. At least one further amendment has appeared in the Gazette since, so check BIS's site for the version in force before you rely on any of these.
What this means in practice:
- If you buy office chairs, desks, storage, beds or bunk beds for a business, ask the supplier for its BIS licence number and the standard on the label, and check the licence on BIS's own portal or app. A supplier that is exempt (an exporter, or a very small Udyam-registered maker) should be able to say why.
- If you sell to furniture makers, the order creates demand: testing labs, certification consultants, better hardware and mechanisms, and quality-control software. Makers who supplied without a licence before 2026 are the ones who now need help.
- The order covers these five kinds of furniture, not sofas, wardrobes made on site by a carpenter, or decor. Don't overstate it on a sales call.
GST on furniture after September 2025
The GST Council's 56th meeting changed the rate structure from four slabs to a standard 18% and a merit 5%, with 40% for a few goods. According to the Council's press release of 3 September 2025 (read on 30 October 2026), goods rate changes took effect from 22 September 2025. For furniture, the release lists "Furniture wholly made of bamboo, cane or rattan" (heading 9403) among "common man items" moving from 12% to 5%.
The release is not a rate schedule for every kind of furniture. For wooden, metal or upholstered furniture, mattresses and furnishings, take the rate for your exact HSN code from the CBIC rate notifications or your chartered accountant, and put it on the quotation. Business buyers should check that the supplier's GSTIN is active on the GST portal's taxpayer search before paying an advance, because input tax credit depends on a supplier that files its returns. Starleads' own prices are before GST; 18% is added at checkout.
How to find and check a furniture manufacturer, step by step
This is the process for a business buyer, such as a hotel, an office, a retailer or an exporter. A household buying one sofa needs a showroom, not this.
- Write down what you need. Product types, quantities, material (solid wood, engineered board, steel), finish, size limits, delivery city and date, and whether it falls under the BIS order (chairs, tables and desks, storage, beds, bunk beds).
- Choose the right list. For office furniture, start with the office furniture list; for wooden furniture, the wooden category or the Rajasthan, Uttar Pradesh and Delhi lists; for one city, the city list. Download the free 60-row sample first.
- Filter out the shops. Sort by category and read the names. "Industries", "Works", "Manufacturing" and an industrial-area address point to a maker; a mall or market address points to a showroom.
- Check the registrations. Look up the GSTIN (status, nature of business, place of business), the company on MCA if it is a company (see the company search guide), and the BIS licence for covered products. A Udyam number tells you the firm's declared size.
- Call and ask the same questions of each. Do you make in-house or outsource? What is your monthly capacity? Minimum order? Lead time? Board or timber you use, and its grade? Warranty? Can you send photos of work in progress?
- Get a sample or visit. For any order of size, see one finished piece and the workshop. Check the joinery, the hardware brand and the edge-banding, not only the photos.
- Put it in a purchase order. Specifications, drawings, the BIS standard where it applies, delivery and installation, inspection before dispatch, payment stages and the penalty for delay.
- Pay in stages. A small advance, the balance on inspection or delivery. Avoid paying everything up front to a firm you found online.
Makers who want to sell to government buyers should read the GeM seller guide. Exporters looking for wooden and handicraft furniture should also read the handicraft exporters guide. The Export Promotion Council for Handicrafts, set up in 1986-87, runs the IHGF Delhi Fair; its home page (read on 30 October 2026) gives 15 to 19 March 2027 for the spring edition, and carries notices for wooden handicraft exporters on timber legality.
Selling to furniture companies and dealers
The furniture list is bought mostly by furniture factories, mattress and furnishing brands and fittings suppliers looking for retailers and dealers in new cities. Other sellers who use it:
- Plywood, MDF, laminate and veneer makers, selling to factories and to the dealers who supply carpenters. The plywood guide covers that trade.
- Hardware brands: hinges, channels, handles, locks, chair mechanisms and gas lifts. The BIS order has made chair mechanisms a quality question, not only a price one.
- Foam, fabric, leather and mattress-component suppliers, selling to sofa and mattress makers.
- Machinery sellers: panel saws, edge-banders, CNC routers and spray booths.
- Transporters, packers, lenders and software firms, since furniture is bulky, often sold on credit and delivered with installation.
Furniture brands looking for dealers should read how dealerships work from the dealer's side, and the retailers guide for the wider retail trade.
A calling plan for furniture dealers
- Call between 11 am and 1 pm, or after 4 pm. Showroom owners deal with deliveries in the morning and customers in the evening and on weekends. Avoid Sundays and festival weeks.
- Lead with the product, the margin and the support. For example: "Namaste, I'm calling from a sofa factory in Jodhpur. We make solid sheesham sets in three price bands, deliver to Pune in a week, and give dealers display stock on credit. Which price bands sell best at your showroom?"
- Expect questions on dealer price and MRP, display support, damage in transit, warranty service, and exclusivity in the area.
- Follow up with a catalogue by email, or on WhatsApp once the dealer agrees to receive it.
- Visit the ones who say yes. Furniture is a touch-and-feel product; most dealers will want to see a sample piece.
The rules for calls, SMS and WhatsApp
A dealer's mobile number may be registered on the National Customer Preference Register (NCPR), better known as DND. TRAI's preference registration page (read on 30 October 2026) says subscribers can register by SMS or call to 1909, by IVRS, an approved app or a web portal, and can block all commercial communication or choose categories (including "Consumer goods and automobiles"), modes (voice, SMS, auto-dialler and robocalls), time bands and days. Before any promotional call or SMS:
- Check numbers against the DND register; see the DND check guide for how.
- Send promotional or service SMS only through a registered telemarketer, with your entity, header and templates registered on the DLT platform; the DLT guide walks through it.
- On WhatsApp, message only people who have agreed to hear from you, and stop when anyone asks you to.
- Say who you are and why you are calling, and keep a do-not-call list of your own.
Starleads sells lists of businesses and professionals only. It does not sell lists of households, shoppers or any other private individuals, and a business number must not be used to sell to someone at home. The cold calling tips cover handling objections.
Where Starleads' furniture data falls short
We read all 60 rows of the free all-India sample before writing this. Know these limits before you buy:
- Not every row is a furniture business. The sample includes garment and clothing firms, a print company and general exporters among the furniture showrooms and makers. The list is built from directory categories, and some businesses list themselves widely. Read names and categories before you call.
- Many rows have no category. 27 of the 60 sample rows had a blank category, so filtering on category alone will drop real furniture firms.
- Email is thin. 18% of the all-India list has an email address, against 81% with a mobile number and 43% with a landline. Plan to call, not to email.
- The sample flatters the list. All 60 sample rows had a mobile number, a contact name and, in 58 cases, a website; across the whole list, 81% have a mobile number and 48% name a contact person. Judge the list by the coverage figures on its page, not by the sample alone.
- Contacts go out of date. The list was cleaned and rebuilt in October 2026, but shops close and numbers change. Expect some rows to fail.
- It is not a register of manufacturers. It doesn't say which firms hold a BIS licence, what they make in-house or how big they are. Use it to find and call firms; use GST, MCA and BIS to check them.
For Starleads' counts across all industries, see the Insights page; to mix furniture with plywood, interior designers or hotels in one file, use the list builder, which shows the count and price before you buy. The architects guide covers the designers who specify furniture for projects.
Questions people ask
Which are the biggest furniture companies in India?
Much of India's furniture is made by small unbranded workshops, so "biggest" depends on whether you count factories, brands or shops, and rankings found online are rarely sourced. Listed companies publish their sales in annual reports; for everyone else, ask dealers which brands sell in their town. For selling to the trade, the number of showrooms and makers matters more than the top names.
How many furniture shops are there in India?
There is no official count. Starleads' all-India Furniture & Home Furnishing list has 90,859 businesses, of which 35,800 are labelled "Furniture Stores – Multi Range". That is a count of businesses in Starleads' data, not a census; small shops that are in no directory are missing from it.
Which city is famous for furniture in India?
In Starleads' data, Mumbai has the most furniture and furnishing businesses (13,542), followed by Bengaluru (7,030), Chennai (5,314) and Hyderabad (4,581). For wooden furniture specifically, the top cities are Delhi, Kolkata and Jaipur, and Rajasthan has the most wooden furniture rows of any state (867), with Jodhpur second in the state list after Jaipur.
Is the ISI mark mandatory for furniture in India?
For work chairs, general purpose chairs and stools, tables and desks, storage units, beds and bunk beds, yes: the Furniture (Quality Control) Order, 2025 requires the BIS Standard Mark under IS 17631 to IS 17636, with exemptions for exports, for the smallest Udyam-registered makers and, for a period, for micro and small enterprises. It has been amended since, so check BIS's site for the current version.
What is the GST rate on furniture?
Furniture wholly made of bamboo, cane or rattan moved from 12% to 5% from 22 September 2025, according to the GST Council's release. For other furniture, take the rate for the exact HSN code from the CBIC notifications or your chartered accountant.
How can I get a list of furniture dealers with mobile numbers?
Download Starleads' furniture list for your city or state (₹499) or all of India (₹1,999), plus 18% GST, after checking the free 60-row sample. Check every number against the DND register before a promotional call or SMS.
How do I find a furniture manufacturer for my brand or shop?
Shortlist makers from the wooden, steel or office furniture categories, check their GST, MCA and BIS records, call them with the same questions, see a sample piece or the workshop, and order with a written purchase order and staged payments, as in the steps above.